If you are foggy on how a keyword works, a keyword is a word or phrase that describes your clip. This word or phrase is something that a customer would type into a search box to try and find a clip that they want to buy. As a footage producer, you have no idea who will need your clip or what they will use it for, but you have to make your best guess at what a customer might type in that search box to get them to find your clip, and hopefully purchase it.
Look at your clip and type all the different keywords that describe your clip. Put yourself in the position of different customers that may want to purchase your clip, what would you type in to find your clip? Say you are putting together a short video promoting Los Angeles tourism, maybe you would type in the words, "Los Angeles Beach Scenics". Maybe you are doing an art piece and are looking for a bunch of different clips that are orange. Maybe you are a cinematography teacher and you want to illustrate the term "silhouette" or "color gradient" The more scenarios you can come up with, the more relavent keywords you will come up with, and the more sales you will make.
When you are first learning to keyword the best thing you can do is copy someone else's keywords. If you have a shot of a surfer at sunset, do a search for "sunset surfer" find the clip that is similar to yours and has the MOST downloads. There will probably be a lot of keywords on there that you didn't think of. There is a fantastic site I've recently started using http://www.findphotokeywords.com/. This site allows you to search for clips that match yours on Shutterstock, iStockphoto, Dreamstime, and Getty Images. Then you can extract keywords from those sites. Great tool!
Another good tool for some clips is wikipedia, when you type the subject of your clip into wikipedia you will get a wealth of information that could be useful for your keywords. Especially for shots of animals, objects or landmarks.
Here are the keywords I would use for the sunset surfer clip:
surfer, surf, surfboard, sunset, beach, wave, warm, California, establishing shot, silhouette, short board, Los Angeles, LA, Manhattan Beach, beach, ocean, water, recreation, sport, extreme, sports, relaxation, skill, balance, exercise, man, carve, ride, summertime, summer, outdoors, orange
Do your keywords right the first time, sometimes it is tempting to just get all your footage up as fast as possible with the intention of coming back and improving your keywords... That can grow into a daunting task as your library grows and you will be missing out on sales opportunities.
Happy Shooting!
HDCineman
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These are very helpful tips for those wanting to earn from selling stock footage on stock sites such as The Stock Footage Company.
ReplyDeleteKey wording is the single most important factor in getting potential buyers to find your clip. Having great footage is good, but if no one can find it you will never get any sales. Take the time to write out very thoughtful keywords for your clips.
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